this effect "rubbing" distribution, because he, like rubbing leads to wasting resources, taking money from the author of the other.
The information highway will be largely free of this friction on I have seen more in the eighth chapter. The lack of friction in the dissemination injury information is incredibly important thing. It will increase the ranks of the sponsors, since only a small part of purchasing dollar goes to pay distribution.
Gutenberg Printing Press triggered the first real breakthrough in this issue location-enabled it to quickly and relatively cheaply disseminate information on any subject. Lowering the "coefficient of friction", printed press has created joint handholds media. Quantitative growth fostered in the books public interest in reading and writing, as soon as people became literacy motnym, he found that the written word gives a number of advantages. Merchants began to keep a record of their goods and contracts - lovers amurnymi exchange notes well, while others simply write something at the memorial, missing diaries. But by themselves, these "applications" were not nas- only attractive to free people from laziness and make them literacy instruction. Unless there is sufficient stratum educated people written word as a way of storing information not previously oso- battle good. And since it contributed to the book "phonon diagnosis mass of educated people, it is fair to say that the transfer chatny Press taught us to read.
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Printing Press simplified manufacturing myriad copies of a document. But what about those works, which were intended only a limited number of elected? New technology was required in malotirazhnom publishing houses. Carbon-thing, of course, wonderful, if you put 2 - 3 copies. Mimeografy (obsolete rotaprintov name), and other crashes mozdkie machines allow documents have been duplicated in dozens of copies tions, but the use of these machines, you must have been made yet when working on the original.